Locketgo(2018)

Art direction, product design, branding
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Locketgo is a startup aiming to solve the issue of being stuck with your belongings when you are going at an outdoor festival. I was tasked with redesigning their identity and designing their new online app and website.

The new identity was to reflect a human touch and their youthful dynamism. The lock icon was kept to capitalize upon the existing brand equity but it was redesigned in a rugged-looking way to accompany the new wordmark which is based on the Replica typeface, a brutalist grotesque with key details included giving it a pragmatic touch.

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Having gone through a few seasons of prototyping and field testing of the product and their services, they set course on developing a proprietary digitally connected locker designed to work in pair with a custom-made online app.

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Building upon their already existing prototype, we refined the product flow and worked to achieve a very detailed experience in line with the values Locketgo aim to build recogniton for: playful, human & reliable. The result was an experience designed to be detailed all across the user’s journey that is both enjoyable and efficient.

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