Monopole is a café & buvette located in Montreal’s Old Port, a comforting oasis in a particularly business-centric part of this neighborhood. One year in their existence, they tapped me in to create a brand that would play on this contrasted monolithic homey feel.
The result was an identity system consisting of a wordmark that could stand alone or be paired up with a secondary statement, as well as accompanying icons. The wordmark itself is set using massive and wide typeface Monument, designed by Pangram Pangram (making this an all Montréal affair), chosen for its imminent character, to convey a sense of being hidden in plain sight, among buildings and businesses.
