Reebok(2016)

Art direction, design
11 / 3

During summer 2016, Nurun was tasked by Adidas to design Reebok.com’s mobile experience and to inspire refinements for their whole web ecosystem. Over the period of four months, we lead the effort in close collaboration with Adidas’ Amsterdam office, providing UX, UI and a refinement of their existing art direction.

The process was highly enhanced by basic web prototyping that we could fastly iterate on and provide to the development team with more precision, hence removing the friction often caused by the gap between idea and execution.

We established a thorough and extremely flexible design system that rationalized every component behavior and combination. While being on a limited scope, we exceeded the expected impact according to Adidas’ data findings after implementation.