In 2016, Ardene, one of fastest growing fast-fashion destination for young women in Canada, was gearing up to expand internationally and a key part of their strategy was upgrading their digital experience beyond to industry standard.

Once the plan to implement best-in-class UX practices was drafted, I was tasked to develop, enrich and embed the unique personality of the brand deep into the web experience, in addition to creating a stunning visual language.

In the end, we reached our objective: to build a rich & detailed experience on all pages. We wanted to treat every step of the online shopping journey thoughtfully to make sure the customers could enjoy the Ardene experience all throughout their journey.