Ottamata is a Montreal interactive studio that aims at breaking the limit between imagination and interaction. They design and creates interactive installations for international clients such as Bombay Sapphire, MASSIVart and much more.

Based on a simple grid construction, the identity was developed into a tier system in which the logo could be rearranged into different expressions of itself, to convey different moods or to adapt to design.

The first tier is basic and optimized for maximum compact visual coverage. The second tier is delicate and nimble but still pragmatic. The third tier is entirely deconstructed, to reflect the organic nature of interactivity.