The STM operates the second most heavily used urban mass transit system in Canada after the Toronto Transit Commission, and the third most heavily used rapid transit system in North America, after the New York City Subway and the Mexico City Metro. As such, they estimate that the refining and growth of their service will create thousands jobs within the next years and the project was an initiative to quickly get ahead of the curve and start scouting candidates.

A media campaign targeting candidates was initiated, putting up ads in and on buses as well as in subway trains and stations. Assuming a sizeable portion of the candidates would reach the site while in transit, we formulated a mobile-first concept to enable candidates to submit their application in a friction-less way.