Forged by a meteor more than 400 millions years ago, Charlevoix is a unique touristic microcosm out of which the soft tension of the seasons shape its offer: to awaken.

In transposing this in the redesign of its digital experience, reflecting life through its seasons became the most exciting avenue. For example, a persistent navigation was conceived, which, instead of only filtering activities or articles, permitted to present the user with an entirely seasonally curated website.

Seemingly responding to the marriage of brutal shapes of the landscape and the rhythm of its season, life in Charlevoix gives a sense of peace in motion.

This directly informed the design. Layouts full of breathing space, tenseful assymetry, a colorway inspired by the hikes of Charlevoix, the subtle motion details guiding the user, soothing transitions introducing the content like a landscape.

A living peace in perpetual motion.

Nothing you can do here could accelerate nor decelerate time. Soon enough, you find yourself doing the only thing left to do: mindfully conforming yourself to the awakening pace of a place like Charlevoix.